Head of Digital, Media, and Insights

The Head of DMI is critical to drive the change in having the digital and analytical expertise in the organization as key enabler to drive data-driven decision making and the digital transformation in the business. - Co-develop the digital, media and insights strategy with the brand teams, as part of their annual marketing plans. - Develop brand digital priorities and gain alignment across brand teams enabling them to translate it into 12Q - Responsible for FU strategic planning and implementation of Digital Transformation initiatives and technologies. - Manage local team resources and budgets that support the Digital Transformation projects - Design, Build and run digital commercial capabilities: Omnichannel strategy and Customer Experience, Data Driven Commerce, Media, Content, data management, analytics & insights. - Design and implement Integrated commercial (marketing & sales) digital (end-to-end customer) strategies. - Develop employees digital capabilities What we ask - Minimum 10-12 years of experience in digital/marketing together with the potential and attitude required to grow the role. - BS/MS degree in marketing or a related field, - Proven marketing and ad technology platforms as well as proven digital and tech savviness. - Strong commercial outlook with innate ability to translate digital technologies and approach to all departments and link strategy to ROI and tangible KPIs. - Has a proven track record in developing and delivering digital transformation strategies and programs and has the relevant digital skills. - Experience in bringing new digital businesses from conception to market launch. - Demonstrated experience driving measurable results through customer/consumer marketing efforts. - Clear business experience in (CPG) industries - Proven successful experience in driving big organizational changes (change management) - Having developed and executed customer/consumer related strategies, campaigns and analysis for Thailand market. - Be comfortable in a digital ‘evangelist role as the SME but with high touch ability to bring people on the digital journey - Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives - Excellent communicative skills, empathy and adaptability - Excellent command of the English language and Thai language - Strategic and innovative thinker and business-oriented mindset. - Financial skills and ability to estimate accurately - Innovative thinker, excited by challenges & new ideas, seeking solutions and new approaches Drives for results, doesnt mind competition or fierce discussions - Displays strong interpersonal skills - plays a role in motivating colleagues and creates team cohesion. - Team player, team spirit ambassador as to connect multidisciplinary teams under one seamless consumer experience. What we offer FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon,My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream.We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally. - Vacancy description- Co-develop with the brand teams the digital consumer journeys across all consumer touch points (by phone, social ,etc.) that reach relevant audiences, leveraging own media and digital content platforms (e.g. websites, apps, mobile) - Co-develop Opcos digital enterprise ecosystem with the MT and Key stakeholders cross functional stakeholders. Responsible for the DMI business strategy including comprehensive digital marketing/sales ecosystem and digital commerce strategy to drive growth for branded categories - Responsible for Opcos strategic planning and implementation of Digital Transformation initiatives and technologies on business process redesign and commercial automation. Manage resources and budgets that support the Digital Transformation projects by phasing and pacing of Digital Transformation projects. - Lead key digital innovations and campaign development projects with the brand teams and deliver on KPI, as part of capability step change, improve the quality and quantity of local content vis a vis global campaign and content toolkits Opco specific content to drive tactical activations - Responsible for strategic digital media planning and liaise with brand teams to deliver OTIF execution of full digital media spectrum ( search, programmatic, display, direct buys, social and content marketing). Collaborate with CI and brand teams to ensure overall alignment and integration with offline media plans (TV, OOH, Radio, etc) and on

Information :

• Company : FrieslandCampina
• Position : Head of Digital, Media, and Insights
• Location : กรุงเทพฯ
• Country : TH