Head of Marketing, Vaccines

**JOB SUMMARY & RESPONSIBILITIES**: **Job Summary**: Direct and oversee key marketing activities for the vaccines portfolio by aligning brand strategy with vaccines long-range vision/plan and ensuring that commercial and financial objectives are achieved. Assess, determine, and prioritize potential market growth opportunities and new product innovation planning, development and implementation. Drive and lead digital transformation and omnichannel engadamant strategies to improve customers journey experience. Ensure that the brand team operates in a legal and ethical manner and those products and services are marketed in accordance with compliance requirements. Create a learning environment with focus on employee development. **Primary Responsibilities**: - Achieve market share and sales objectives of strategic products as defined in the annual budget plan and strategy. - Define specific marketing KPIs that will be the basis of tracking and monitoring of key milestones for the vaccine portfolio - Oversee the development and implementation of marketing plans that are consistent with the corporate business strategy and Play to Win Culture. - Drive customer centricity by building customer experience journey and reinviting how we work and we engage with customers - Accelerate efficiency and maximize omnichannel touchpoints to deliver high impact engagements - Ensure availability of all vaccine brands in multiple channels to avoid out of stock situation and maintain customer access to our products at all times - Effectively manage the creation of promotional materials that support strategic objectives and aligned to local Sanofi guidelines - Effectively manage marketing-related initiatives to implement brand (Flu/PPH) campaigns in a timely manner but still in accordance to regulatory, legal and EBI guidelines. - Scope all areas of business growth and be able to create necessary action plans and programs to capture them - Plan and monitor overall brand and marketing related expenses and ensure it is aligned to annual P&L and financial targets - Establish time-to-market and launch plans for new products, indications and channel expansions - Develop and maintain effective collaborative working relations with creative services/agency teams, Medical, Regulatory, BO&S, Supply chain, Finance and Sales to drive execution of core programs. - Communicate effectively to the whole team the vision and strategies related to the vaccines business - Establishes a productive work environment by creating trust and respect within team members. Develops an atmosphere of confidence and strength, and creates opportunities to recognize and reward outstanding individual and team performance **Experience & Knowledge**: - At least 7-10 years collective experience in marketing within h ealthcare or Pharmaceutical industry - Manage multiple product portfolio and P&L and directly involved with all aspects of the business - Oversee and ensure implementation of brand plans in line with the strategic direction of the team - Knowledgeable in enabling omnichannel engagement plans and how it can be integrated to vaccines operations - Experience in driving digital transformation and influence others to reinvent ways of working - Build customer experience journey and KPI that will address key customer needs - Demonstrate an understanding of business drivers and an ability to influence them to achieve growth - Launch new brands and new products. Bring innovations to existing brands and products to market - Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort. - Excellent skills in using MS Office and other digital platforms - Above average communication and business presentation skills At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Information :

• Company : Sanofi
• Position : Head of Marketing, Vaccines
• Location : กรุงเทพฯ
• Country : TH