Marketing Manager (Luxury Skincare/cosmetic)

Bangkok Full Time and Permanent Brand / Product Management and Marketing / Public Relations Negotiable 02 634 8884 **Marketing Manager (luxury Skincare/Cosmetic)** Our client is a leader in the global luxury beauty skincare and cosmetics brand company. They are looking for a Marketing Manager to manage all marketing aspects to support the luxury brand and lead development and execution of 360 marketing plans, build brand awareness, seamless online-offline marketing including all merchandising strategy, customer Journey activities, product launches and brands image. **Location**: Bangkok **Responsibilities**: - Lead performance of key marketing activation, marketing campaign, brand and marketing strategy, Product Launch plan, media, pricing, promotional and sampling strategy to support the major launch in each year. - Budget management for marketing activities ensuring a profitable and business growth. - Develop innovative marketing programs leveraging offline/online/digital initiatives while effectively managing the retailer relationship. - Drive integration of digital and CRM campaigns, customer engagement, retention and customer focus campaigns to improve brand performance in Customer Decision Journey. - Evaluate and align local marketing plans, strategies and KPIs with global and regional brand directives. - Challenge and guide markets to set and achieve clear goals in the CRM roadmap - Lead initiatives to support major product focus and oversee the 360° launch plans. - Collaborate with teams to develop digital communications, e-commerce and CRM plans to ensure a seamless Customer Decision journey from online to offline. - Ensure all brand communications comply with brand image and guidelines. - Maintain brand image at POS in accordance with Visual Merchandising and Design guidelines. - Harmonize product assortment and pricing across distribution channels and markets. - best practices across markets and monitor key competitors activities and results. - Analyze brand performance to identify risks and opportunities to achieve annual targets and serve as a marketing liaison between local and HQ brand teams. **Qualifications**: - Bachelors degree, preferably in Marketing or Business studies. - Minimum 5 years in marketing management for Cosmetics, Beauty, Skincare, or Niche perfumes preferably in the luxury retail segment and experience in prestige beauty is an advantage. - Must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude. - Strong understanding and extensive knowledge on marketing strategies, current marketing trends, media industry news, competitive marketplace, retail innovation, channels and branding. - Strong Business Communication, negotiation and good in English.

Information :

• Company : Kensington Associates Recruitment
• Position : Marketing Manager (Luxury Skincare/cosmetic)
• Location : กรุงเทพฯ
• Country : TH