Senior Marketing Campaign Analyst

Responsibility - Generates pre - and post-marketing campaign analysis including overall performance, program performance, segment breakdown, testing and promotional results - Provides insights and recommendations for future marketing plans - Leads development of analytical and forecasting models for owned channels - Plan, prepare and provide data for marketing campaign execution - Experienced in database marketing analysis, direct response campaigns and statistical analysis and reporting preferred. - Strong analytical skills including the ability to categorize promotions, collect data, establish facts, and draw valid conclusions. - Skilled in SQL, Excel and data visualization such as Qliksense and Tableau is a plus Qualification - Bachelors Degree or higher in MIS, IT, Statistic, Science, Engineer, Digital Marketing, Business Administration, Economic, or related fields. - 2 years experience in Campaign Management / Banking Product Knowledge/ Loan Product. - Strong analytical, logical thinking and creative thinking skills. - **Able to work at Ratburana

Information :

• Company : Kasikorn Bank
• Position : Senior Marketing Campaign Analyst
• Location : กรุงเทพฯ
• Country : TH