National Off Premise Manager (M/w/d)

University Degree, preferably Economics/Business Administration - Strong fluency in English (verbal & written) and local language - Full-time The National Off Premise Manager must combine the strategic nature of the role with hands-on executional excellence. From a strategic perspective the role demands the development of multi-year business plans, channel and trade sales, profit plans plus the commission of shopper insight studies. From an executional perspective the Sales Manager is responsible for the sales plan, making sure it is executed well in all channels, delivering the topline growth figures in Key Account calls and ensuring the merchandising standards in every store. The Sales Manager drives the business based on conceptual sales proposals that generate a triple Win situation (customer-consumer-Red Bull). Category Management is at the core of his/her skills along with people management and passionate team building. Finally, the role requires alignment with regional and international stakeholders to fully understand and contribute to the international standards and expectations. **Areas that play to your strengths**: **All the responsibilities well trust you with**: **Account Management and Development**: Drive turnover and growth across the Red Bull Energy Drink brand. Demonstrate a thorough 360 degree understanding of the whole account management cycle across all relevant customer functions. Budgetary control - manage direct budget and indirect sales volume. Lead and manage the implementation of Red Bulls commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall national sales policy. Implement national price strategies and establish the customer pricing accordingly. **Analysis and Planning**: Analyse available data sources (e.g. Nielsen, scanner and customer data) and derive customers growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader. **Execution & Tracking**: Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bulls Perfect Store concept. Continuously track and adjust volume and profitability targets by using existing sales reports. Use the Perfect Store Audit to manage the execution in store effectively. Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. **Distribution Partner Management**: Guide the Distribution Partner with advise on structural needs & geographic focus for the field sales & merchandiser force. Train Distribution Partners field sales & merchandiser forces to sell targeted volume and set-up in-outlet execution standards. Develop & monitor KPIs & incentives for the DPs sales & merchandiser force. Ensure timely, correct and complete weekly and monthly reporting from DP field sales. Set up a positive business and personal relationship with Distribution Partner in order to ensure the long-term success. Weekly briefing with Distribution partner sales team on all operations related to the Red Bull business (sales, activities, POS, etc...) **Trade Marketing**: Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Exchange ideas between Marketing and Sales departments pro-actively on conception & executiuon of relevant & impactful consumer activation programs. Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised. **People Management and Leadership**: Management and development of people for future assignments. Ability to delegate, guide and motivate effectively. Ability to take in advice from others and put these into action. **Your areas of knowledge and expertise**: - University Degree, preferably Economics/Business Administration - A proven track record of 5-7years professional experience in Key Account Management and/or Field Force Management, ideally with FMCG/beverage background. - Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not mandatory). - Excellent network of existing contacts and trade relationships. - Strategic ability - develop specific, valuable, innovative and commercially foc

Information :

• Company : Red Bull
• Position : National Off Premise Manager (M/w/d)
• Location : กรุงเทพฯ
• Country : TH