Senior Associate, Trade Marketing

Key Responsibilities:

• Channel CommunicationWork closely with sales teams to provide timely marketing toolkits, training materials, and promotional calendars to partners and field teams.

• Visibility & BrandingEnsure brand consistency and visibility across all retail and distribution touchpoints, including digital and physical outlets.

• Data & InsightsAnalyze campaign performance, market trends, competitor trade activity, and shopper behavior to optimize trade marketing strategies.

• Budget TrackingSupport budget planning and control for trade activities; track spending and report on campaign performance and efficiency.

• Cross-Functional CollaborationCollaborate with Brand Marketing, Product, Sales, Digital, and external agencies to ensure smooth execution of channel marketing initiatives.

Qualifications:

• Bachelors degree in marketing, Business, Communications, or related field.

• 4-6 years of trade marketing or channel marketing experience in the telecommunications or technology/consumer electronics industry.

• Strong knowledge of telecom retail operations, consumer promotions, and in-store merchandising best practices.

• Comfortable working with data and performance metrics; ability to draw actionable insights.

• Excellent organizational, project management, and interpersonal skills.

• Experience working with distributors, retailers, and third-party vendors is a plus.

Information :

• Company : True Corporation
• Position : Senior Associate, Trade Marketing
• Location : ห้วยขวาง
• Country : TH